Viva Vena

I have died and gone to heaven.

WWD reported today that design duo Lisa Mayock and Sophie Buhai of Brooklyn-based Vena Cava will be debuting Viva Vena, a lower-priced collection of cotton and jersey basics, for Fall 2010. The collection, which will be produced in Los Angeles, will include organic and cotton dresses, tees, and tanks, all to retail at $200 or below. But fear not - knowing them, it will be anything but basic. Having scoped out the competition, Mayock and Buhai recognized the abundant availability of solid cotton and jersey knits at the designated price point (think T By Alexander Wang, Superfine, Kain). So, the two will take the same approach to this line as they have with Vena Cava: they will tap into their infamous knack for offbeat and memorable prints and deliver pieces made from photo collages and hand-drawn patterns.

The line is set to hit in July - you can find it at Saks, Bergdorf Goodman, Barneys, La Garconne, and ShopBop.