NYFW

So after my previous rambling about Siriano's lack of coherence, I decided that I am a HUGE proponent of the presentation over the show. Why not? You get a better (and longer) look at the clothes, you can take your time to browse and take photographs, and best of all, the set pulls everything together. It can take a fragmented collection and pull it together into one snapshot so the person can walk away from the presentation with an idea of what it all was supposed to mean. I guess I'm talking mostly about the Alexa Chung for Madewell presentation. I know all of you must have left thinking the same things I was: 1. The Essence of Alexa. 2. I must have everything in that collection, and NOW. It felt like everything she wanted you to feel: like you were looking at cool, effortlessly chic girls, like the kinds in rock bands, or the kinds that hang out backstage at rock shows. Or the artsy Parisian girl who, I don't know, drinks too much coffee and sketches people in the park. Everything was quirky, and cute, and memorable. And the best part ....AFFORDABLE!


*Photos courtesy of Refinery29