Christian Audigier, the man behind Ed Hardy (....) has taken Marc Jacobs' charming Tate tote and painted one of those weird Chinese goldfish-amidst-flowing-water images across...the entire thing. Essentially, it looks like poop on a stick. Poop on a stick, and Marcs' bag. Anyway, MJ doesnot want shoppers confusing his designs with poop on a stick (not that anyone would, but imagine the damage to his brand equity if someone actually does..) so he is now sueing Christian Audigier for trade dress and trademark infringement. The trademark infringement would be for the scrambled letter trademark, and the trade dress for the remaining characteristics: shape, size, color, etc.
While I don't think it was entirely necessary to take it to this point (you'd have to be a real idiot to think MJ would actually plaster a goldfish on a bag, no?), I hate Ed Hardy and everything it stands for, so....team Marc.
*Photo courtesy of nymag.com
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